Do you know how to define your value proposition?
Several of my clients are asking how to substantiate their current contracts, sell to agencies, and market to large businesses as the Administration shifts to "merit based" decision-making.
Now is the time where you must lead with WHAT YOU DO, not who you are. And what you do may differ by agency or customer, depending on your catalog of offerings -- both products and services.
Think task based. Think uniqueness. Think about your "superpowers"!
Need some help?
I've created the attached worksheet to help businesses during these changing times.
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